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Our team

This is electric.friends

We are a Norwegian company founded in 2013. Our HQ is in Bergen, on the west coast of Norway. electric.friends is most known for its robotic solution, that focuses on design and blends into the overall studio design. Our second-generation tower, trolley, and tracks were introduced at TV 2´s headquarters in Bergen in November of 2017. TV 2 have six robotic designer towers in operation and added four more to their news studio in Oslo in 2018. We have customers in Norway, Sweden, China, Austria, Switzerland, the Middle East, and the UK.

Chief Executive Officer

John Kjellevold

John is an experienced General Manager of technology businesses with a solid academic background. General Manager of three early phase businesses including Mosart and Technical Director of two. Proven results in bringing ideas from incubation to going concern, pushing through accelerated growth and in performing turnarounds.
Chief Operating Officer

Bjorn Nilsen

Bjorn has a M.Sc (EE) in telecommunication Norwegian University of Science and Technology. He has experience from mobile communication, telecom management, satellite communication, broadband and robotics.
Stein-Inge SV
Chief Technology Officer

Stein-Inge Torset-Øien

Bachelor’s degree in automation and a master’s degree in cybernetics. He brings with him valuable experience from his software engineering work at CERN where he built high speed DAQ applications for the Linac project, and at Rolls Royce where he developed navigation and positioning software for maritime vessels.
Business Unit Manager

Sven Magnus Skaar Jakobsen

Sven Magnus is an experienced sales director and product manager with an extensive background in the broadcast and media technology industry. He started his career in TV 2 Norway as a graphics operator and has worked for 20 years in Vizrt with international sales and product management.
Phil SV-1
Senior Mechanical Engineer

Peter McNally

Peter has extensive experience in designing high-quality mechanical solutions for demanding environments like the defense and aviation industry in Canada and UK.
Mathias SV-1
Senior Robotics Engineer

Mathias Kvamme Nilsen

He has a master’s degree in Robotics and Intelligent Systems from the University of Oslo, where he specialized in biological inspired Artificial Intelligence. Mathias' main areas of expertise are machine learning, evolutionary algorithms, robotics, and real-time programming.
Malik SV
Senior Robotics Engineer

Qasim Waheed Malik

An electronics engineer holding a bachelor's degree in electronics and a master's degree in electrical engineering, specializing in electronics system design. He brings along experience in servicing electrical and electronics instruments and sensor characterization.
Jeen Ann SV-1
Robotics Engineer

Jeen Ann Abraham

She has a broad educational background consisting of bachelor's degree in Electronics and Telecommunication and two master's degree; one in Digital Communication and the other in Robotics &Control from Oslo Metropolitan University. Her technical zest is towards the field of Robotics and Automation, Computer vision, and Artificial Intelligence.
Peter kopi
Robotics Engineer

Lazar Delic

He has a bachelor’s degree within the field of Electronics from the Western University of Applied Sciences where he specialized in Software development. He has worked on developing power meters, metal detectors and power detectors.
Pascal SV-1
Représentant en France

Pascal Gautier

He has a background in design of robot conductor, robot conductor using motion capture and exploitation of the first industrial robots in the artistic field. He was a technological advisor in virtual reality at CLARTE and a technical application engineer at Pixel 3D, Paris.
Phil C. SV-1
UK Representative

Phil Crawley

Phil’s undergraduate degree is in Maths & Programming. He has been working in broadcast engineers for 35 years including studios, post production and outside broadcast. He currently runs a consultancy specialising in the changes that 4K and HDR are bringing to the industry.
our customers

The smartest studios in the world are robotic and AI-driven

Our customers use our robots in newsrooms settings, from large installations with more than 10 robots with multiple tracks to compact studios with only two robots on one track.

Some installations have robots moving around the presenter's desk and another have set-ups that allows for the robots to follow walking presenters around in a larger studio environment.

A feature highly appreciated by the presenters is the ability to move freely in the studio without the fear of being hit by robots in motion or stumbling on cables lying around on the floor.

TV 2 Norway's studio in Media City Bergen
our history

A vision to change

The founder of the company, Anders Tomren, had the vision to create innovative designer towers that stem from a broadcast-driven development process, developed by a cross-functional team of broadcast-, electrical-, mechanical-, robot-, and software engineers joined by broadcast directors and artists. 

And this is how electric.friends' most known designer robots were created. 

Contact us

Book a demo or meeting

For demo booking inquiries, please use the form. We will get back to you with a suggested time to meet. 

Go to our Contact us page here for our visiting address and contact details.