This is electric.friends
We are a Norwegian company founded in 2013. Our HQ is in Bergen, on the west coast of Norway. electric.friends is most known for its robotic solution, that focuses on design and blends into the overall studio design. Our second-generation tower, trolley, and tracks were introduced at TV 2´s headquarters in Bergen in November of 2017. TV 2 have six robotic designer towers in operation and added four more to their news studio in Oslo in 2018. We have customers in Norway, Sweden, China, Austria, Switzerland, the Middle East, and the UK.
Sven Magnus Skaar Jakobsen
Mathias Kvamme Nilsen
Qasim Waheed Malik
Jeen Ann Abraham
The smartest studios in the world are robotic and AI-driven
Our customers use our robots in newsrooms settings, from large installations with more than 10 robots with multiple tracks to compact studios with only two robots on one track.
Some installations have robots moving around the presenter's desk and another have set-ups that allows for the robots to follow walking presenters around in a larger studio environment.
A feature highly appreciated by the presenters is the ability to move freely in the studio without the fear of being hit by robots in motion or stumbling on cables lying around on the floor.
A vision to change
The founder of the company, Anders Tomren, had the vision to create innovative designer towers that stem from a broadcast-driven development process, developed by a cross-functional team of broadcast-, electrical-, mechanical-, robot-, and software engineers joined by broadcast directors and artists.
And this is how electric.friends' most known designer robots were created.
Book a demo or meeting
For demo booking inquiries, please use the form. We will get back to you with a suggested time to meet.
Go to our Contact us page here for our visiting address and contact details.