Skip to content


Our team
Our team

This is electric.friends

We are a Norwegian company founded in 2013. Our HQ is in Bergen, on the west coast of Norway. electric.friends is most known for its robotic solution, that focuses on design and blends into the overall studio design. Our second-generation tower, trolley, and tracks were introduced at TV 2´s headquarters in Bergen in November of 2017. TV 2 have six robotic designer towers in operation and added four more to their news studio in Oslo in 2018. We have customers in Norway, Sweden, China, Austria, Switzerland, the Middle East, and the UK.

Contact us
Chief Executive Officer

John Kjellevold

John is an experienced General Manager of technology businesses with a solid academic background. General Manager of three early phase businesses including Mosart and Technical Director of two. Proven results in bringing ideas from incubation to going concern, pushing through accelerated growth and in performing turnarounds.
Chief Operating Officer

Bjorn Nilsen

Bjorn has a M.Sc (EE) in telecommunication Norwegian University of Science and Technology. He has experience from mobile communication, telecom management, satellite communication, broadband and robotics.

Jeanette Dahl Torsvik

A former news and sports director at TV 2 Norway (15+ years). She’s has a Bachelor of Arts Degree in Mass Communication with a major in Film and Television broadcast, and a minor in Advertising Design from Curtin University of Technology in Australia.
Manager of R&D department and Senior Software Developer

Ida-Louise Borlaug

She has a PhD and MSc in Engineering Cybernetics from the Norwegian University of Science and TechnologyIda’s main area of expertise is in advanced control theory, autonomous vehicles, and robotics, and has numerous conference and journal articles published.
Manager of R&D department and Senior Software Developer

Stein-Inge Torset-Øien

Bachelor’s degree in automation and a master’s degree in cybernetics. He brings with him valuable experience from his software engineering work at CERN where he built high speed DAQ applications for the Linac project, and at Rolls Royce where he developed navigation and positioning software for maritime vessels.
Robotics Engineer

Fredrik Pettersen Sandvik

A robotics engineer that holds a MSc in Engineering Cybernetics and Robotics with specialization in Robotic Systems from NTNU.Has a passion for AI/machine learning and focused on combining physics-based modeling with data-driven methods in his master’s thesis
Robotics Engineer

Mathias Kvamme Nilsen

He has a master’s degree in Robotics and Intelligent Systems from the University of Oslo, where he specialized in biological inspired Artificial Intelligence. Mathias' main areas of expertise are machine learning, evolutionary algorithms, robotics, and real-time programming.
Senior Mechanical Engineer

Peter McNally

Peter has extensive experience in designing high-quality mechanical solutions for demanding environments like the defense and aviation industry in Canada and UK.
Production Coordinator

Morten Sandnes

Morten is responsible for production logistics and is also involved as a CAD designer and product coordinator for in-house production.
bjørn hjellestand 2
Robotics Engineer

Bjørn Hjellestad

Service Engineer experienced with a wide range of subjects; hydraulics, instrumentation, mechanical, electrical, electronics and remote control.
our customers

The smartest studios in the world are robotic and AI-driven

Our customers use our robots in newsrooms settings, from large installations with more than 10 robots with multiple tracks to compact studios with only two robots on one track.

Some installations have robots moving around the presenter's desk and another have set-ups that allows for the robots to follow walking presenters around in a larger studio environment.

A feature highly appreciated by the presenters is the ability to move freely in the studio without the fear of being hit by robots in motion or stumbling on cables lying around on the floor.

TV 2 Norway's studio in Media City Bergen
Let's talk
our history

A vision to change

The founder of the company, Anders Tomren, had the vision to create innovative designer towers that stem from a broadcast-driven development process, developed by a cross-functional team of broadcast-, electrical-, mechanical-, robot-, and software engineers joined by broadcast directors and artists. 

And this is how electric.friends' most known designer robots were created. 

Contact us

Book a demo or meeting

For demo booking inquiries, please use the form. We will get back to you with a suggested time to meet. 

Go to our Contact us page here for our visiting address and contact details.