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Robotics solution

Welcome to the future of TV studio design and production. Run unique studio productions with electric.friends robots, innovative flush floor tracks, AR/VR integration and automatic control systems.

electric.friends camera robotics at the TV 2 Norway news and sports studio. 

electric.friends offer studio designers and broadcasters innovative studio production technology with aesthetics in mind.

Our all-in-one robotic solution includes built-in collision avoidance and precise real-time position reporting to all AR/VR systems.

With our innovative camera robotic, your production will run smoothly with noiseless and automatic camera movements. Tracks are hidden in the floor, making it safe from any cables and tripping hazards in the studio.

See the introduction to our all-in-one robotic solutions below and navigate our product pages and reference cases to learn more. 

All-in-one robotic solution

electric.friends is an all-in-one robotic solution that easily blends into the studio design.

It has a clean, aesthetic presence with design towers that can be delivered in several colors and materials.



Aesthetically and safe flush floor tracks

Avoid tripping hazards with tracks that are flush to the floor. The tracks are only 25 millimeters, and with their very low profile easily integrated into the floor. With a full-length extruded seamless rubber profile, the vibration is minimized even at high speeds. You can run up to four towers on one track.


A cable-free and safe studio

In a studio designed with electric.friends robotics, the production crew and guests can walk over the tracks while cameras move across the studio. 

The system converts all signals to and from the robot by colour multiplexing all signals into a single fibre in a hybrid fibre/power cable, resulting in a virtually cable-free studio floor.

The cable drum is applied with continuously computed torque, eliminating friction interference from the cable and securing smooth movement along the tracks. This is especially important with VR/AR. 


Freedom to redesign

Our affordable track solution comes in a variety of curves and straights. Combined with a budget-friendly floor infrastructure and installation methods, this enables quick rearrangement of the studio despite it being a rail system.


Augmented and Virtual Reality

electric.friends robotics include built-in high-resolution tracking data to any graphic software for AR/VR through the BBC Free-D protocol.

The positioning precision of the robot is 0.1 mm on the x-axis.

TV 2 Norway launched its brand new and unique news and sports studio in 2017 with electric.friends robotics, and with AR/VR tracking. Learn more about the project, build and success here


A studio designed for safety and flexibility

electric.friends robotic solution, with the camera robotics tower and trolley system, is in conformity with the EU Machine Directive for operation in environments with people. LIDAR sensors prevent the robot from driving into obstacles or people.

The combination of flush tracks, hidden cables and the soft design of the robot provides a safe and flexible studio environment.


Robotic control system

Run smooth and seamless productions with the robotic control system AxisCtrl. Some of the features are: 

  • Personalized frames and face tracking using AI
  • Automatic shot adjustments 
  • Specially designed Joystick Panel for ergonomic control

Contact us 

If you have any questions, please fill in your contact details using this form.

You are welcome to book a meeting with our sales team. See the available dates in our booking calendars below. 

Please see our team and Contact details on our website here

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