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Electric Friends launches AC2PTZ for AI-driven camera control

Press release, Bergen, Norway, December 6, 2022: Today, electric.friends has announced the launch of a new software tool for AI-driven PTZ camera control. 

"We are known worldwide for our designer robotic solutions that can be seen on BBC News, TV 2 Norway, and SRF in Switzerland, amongst others", says Sven Magnus Jakobsen, Head of Sales, AC2 at electric.friends. 

He adds, "With the launch of axiscontrol.AC2PTZ, we now introduce a software solution for advanced PTZ camera control and automation that introduces AI-controlled image framing and automatic camera shots". 

The new axiscontrol.AC2PTZ adds a new level of PTZ camera control and ensures an efficient and smooth live broadcast. The vendor agnostic software tool can be used with PTZ cameras from Panasonic, Canon, NewTek, Sony, and others. 

Benefits of the new axiscontrol.AC2PTZ includes, amongst others: 

  • Introducing Artificial Intelligence to adjust camera frames and positions automatically. 
  • Freeing up resources in the control room and avoiding human errors by automatically recognising the presenter in the studio and adjusting the studio PTZ cameras accordingly.
  • Reducing the number of templates required by an automation system, enduring a smooth and efficient operation.

"PTZ camera providers offer a wide range of camera systems, from entry-level, standard models and high-end models, that gives excellent value for money for a studio operation. The new AC2PTZ adds a new level of automation and smooth operations. Broadcasters can do more with less and free up resources in their control room", says Jakobsen. 

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About electric.friends

electric.friends is a technology company founded in 2013 with headquarters in Bergen, Norway. The company is known for its robotic solutions with a design that blends into studios. The electric.friends tower trolley and tracks were introduced at TV 2's headquarters in Media City Bergen in 2017. They can be seen in studios in the UK, Sweden, Austria, Switzerland, and the Middle East, amongst other countries. Learn more about the company on its website here


Sven Magnus Jakobsen, Head of Sales, AC2 at electric.friends /+47 916 15 886

Bjørn Nilsen, COO at electric.friends /+47 901 37 187